The Capitol Corridor has always looked to expand its reach and provide value to partners with fun and creative marketing strategies. One way we’re able to do this is with exterior train wraps. What are train wraps? For starters, they are a great way for our partners to reach a large, regional audience. It’s literally a huge, moving billboard that traverses Northern California – running from Sacramento, through downtown Oakland, and into San Jose – with 17 stops along the way. Train wraps are also “works of art” that our riders can appreciate when these train cars pull into a station and move through urban areas. More Partnerships that Begin with a Wrap
On Thursday, September 7, 2017, the Capitol Corridor Joint Powers Authority (CCJPA) joined with California Operation Lifesaver, railway representatives from around Northern California, law enforcement, and high school students at the California State Railroad Museum in Sacramento to kick off Rail Safety Month. More Capitol Corridor Helps Kick Off California Rail Safety Month
We will be updating our Café Car menu, with new premium selections of sandwiches, salads, healthy and delicious snacks, and more. We are slowly rolling out new menu items, and the full new menu will be released on July 19. We are always open to feedback, and look forward to hearing from you about the new menu items. Here are a few of the new and returning items you will see in our Café Car menu.
More Delicious New Items Debuting Only in the Café Car
At the Capitol Corridor Joint Powers Authority (CCJPA), we know that a majority of you travel many hours a week on our trains, and to some of you, the train may even feel like a community. In that spirit of community, we want to make sure everyone feels welcome on board the train. To that end, we need your help in making sure seats are available for all Capitol Corridor riders. Some of you have probably noticed that trains are getting more crowded, and there are new faces on board. Ridership on the Capitol Corridor trains has, in fact, increased systemwide by 10% over the last three years, with some peak period trains experiencing much higher rates of growth. Despite higher ridership, we know from booking data that our trains have enough seats to accommodate all passengers. As such, we are asking everyone to make sure the seats next to you are clear of personal belongings and available for other passengers. More Capitol Corridor’s “One Ticket, One Seat” Policy
According to Nancy Sheehan, California’s state coordinator for Operation Lifesaver, California is #1 in the country for trespasser casualties along railroad tracks and #2 for fatalities at public grade crossings. Even more worrisome is the fact that trespasser and grade crossing fatalities are on the rise. From 2015 to 2016, according to Operation Lifesaver, trespasser casualties went up by 38%, and grade crossing fatalities, increased by 11% in the state. More Capitol Corridor Teams Up with Union Pacific, Amtrak, and Operation Lifesaver for Safety Train