Chronicle Books and CRAFT Magazine Sponsor Onboard Event to Knitting Convention
Oakland, CALIF., February 15, 2007 – On Saturday, February 24, 2007 Capitol Corridor, Chronicle Books, and CRAFT magazine invite knitters, crocheters and craft lovers on board train 727 for the 4th Stitch ‘n Ride(tm) event to Stitches West 2007 at the Santa Clara Convention Center.
The Stitch ‘n Ride train will be a non-stop “knitfest” – with prize drawings and goody bags that will include gifts from Lion Brand Yarn, CRAFT magazine, and Chronicle Books (while supplies last) – all the way from Sacramento to the doors of Stitches West at the Santa Clara Convention Center. Stitch ‘n Ride passengers can take advantage of a 10% discount on the lowest available fare for travel to and from Santa Clara from February 22-25, 2007, available on the Capitol Corridor website.
“Knitting is a really portable hobby – we see that more and more of our riders have discovered how easy it is to bring their knitting or crochet projects on board,” explains Priscilla Kalugdan, Marketing Manager for the Capitol Corridor Joint Powers Authority.
Forrest Williams, Chair of the Capitol Corridor Joint Powers Authority Board agrees, “Stitch ‘n Ride encourages knitters and crocheters to ditch the traffic and hop aboard the train so they can enjoy more hobby time and catch up with friends.”
Stitch ‘n Ride Success Continues
“Last year, we had more than 150 people take the Stitch n’ Ride train, and they’ve been asking about 2007 plans since last October,” continues Kalugdan.
Enthuses Sandi Benward, 2007 President of the Sacramento Stitching Guild, “The Stitch n’ Ride train is one of the most happily anticipated events of the year. Hundreds of knitters converge with one goal in mind: knitting while riding to the Stitches West convention. New friends being made, new projects being started – everyone dreaming of the new yarns they will purchase. With happy knitters, goody bags, and prizes, it’s like a little slice of heaven!”
Summing it up best is Beth Callahan, a Stitch n’ Ride participant for three years, “Stitch & Ride is the very best way to get to the Stitches West convention. No traffic jams, no parking problems, no toll bridges: everyone just relaxes with friends while chatting and knitting. If we had to drive, we probably wouldn’t bother to go.”
About Stitch ‘n Ride
Sponsored by Chronicle Books and CRAFT magazine, the Stitch ‘n Ride takes place on train 727, departing Sacramento Station on February 24th at 7:40 a.m. Passengers can also board at any stations south of Sacramento, including: Davis, Suisun/Fairfield, Martinez, Richmond, Berkeley, Emeryville, Oakland, Hayward or Fremont.
On Saturday, February 24, free shuttle buses will meet train 727 at the Santa Clara/ Great America (GAC) Train Station and take passengers to the convention center. Shuttle buses will also be transporting passengers back to the train station to meet all trains that Saturday.
Capitol Corridor, Chronicle Books, and CRAFT magazine are extending a free invitation to all media to ride the train. Please contact Priscilla Kalugdan at (510) 464-6992 or [email protected] to arrange for your free train ticket.
About Chronicle Books
One of the most admired and respected publishing companies in the U.S., Chronicle Books was founded in 1967 and over the years has developed a reputation for award-winning, innovative books. Recognized as one of the 50 best small companies to work for in the U.S. (and the only independent publisher to receive this award), the company continues to challenge conventional publishing wisdom, setting trends in both subject and format, maintaining a list that includes much admired illustrated books and gift products in design, art, architecture, photography, food, lifestyle, pop culture, and acclaimed children’s titles. Chronicle Books’ objective is to create and distribute exceptional publishing that’s instantly recognizable for its spirit, creativity, and value. For more information about Chronicle Books, visit www.chroniclebooks.com.
About CRAFT magazine
CRAFT magazine (www.craftzine.com) is the first project-based magazine dedicated to the renaissance occurring within the world of crafts. Celebrating the DIY spirit, CRAFT is loaded with exciting projects that use unconventional, unexpected and even renegade techniques, materials and tools. The quarterly magazine is published by the same team behind the celebrated MAKE magazine (www.makezine.com).
About Stitches West 2007
Stitches West takes place February 22nd – 25th at the Santa Clara Convention Center. Stitch ‘n Ride passengers will receive $3 off admission to Stitches West 2007 by trading in their train stub at the door. Visit the huge Stitches Market to pick up new yarns and other fiber arts goodies, register for classes to perfect a technique or learn a new one, and participate in fashion shows, book signings and demonstrations. The Stitches Market (over 200 booths) is open to the public Friday & Saturday (10am-6pm) & Sunday (10am-4pm). For more information and class registration, visit www.knittinguniverse.com.