Capitol Corridor’s 2003 Holiday Shopper Promotion Wins a SASI Award!

Priscilla Kalugdan Press Releases

The Capitol Corridor Joint Powers Authority, which manages operations of the passenger rail service between Sacramento and San Jose, was presented with a SASI award by Shop America. SASI = Shop America Salutes Innovation. Each year, Shop America honors marketing excellence and innovation in promoting shopping and dining within the tourism and travel industry. A total of 18 SASI Awards for shopping and tourism marketing excellence were awarded during the Shop America Conference on January 13 in Honolulu, Hawaii.
The SASI award was presented to the Capitol Corridor in recognition for the Holiday Shopping Made Simple promotion. The promotion was designed to help take the stress out of shopping for the holidays by taking shoppers from the greater Sacramento area to the San Francisco Shopping Center to enjoy a day of holiday shopping. Amtrak’s Holiday Shopping Made Simple event took place the first two Saturdays of December. Complimentary refreshments were provided onboard, and door prizes from sponsors were given away en route. To add to the festive air, the train was adorned with holiday decorations and Sacramento Children’s Chorus singers provided caroling.
Shoppers were each given a Gift Bag, filled with samples and discount coupons from promotional partners and merchants. The bag also contained simple recipes and time-saving holiday tips, a coupon for savings on holiday party trays from Raleys and Bel~Air stores and a shopping list to keep track of gifts purchased and needed.
More information about the 2004 SASI Award Winners
Shop America Alliance LLC (SAA) represents 200 of the premier shopping tourism destinations in North America. The organization serves as the travel and tourism industry’s exclusive resource for Shopping Tourism information and partnership opportunities. SAA produces the annual Conference, publishes Shop America Magazine and markets Shop America Tours at
For more information on the Shop America Alliance, the Shop America Tourism Conference and the SASI Awards, visit or call 401-398-1045.